Strategic Finance, Tailored to Your Business

At Bright CFO, we help growing companies take control of their finances and plan for what’s next. Whether you're a founder scaling a SaaS startup or a long-time owner of a service business, you need more than bookkeeping. You need forward-looking insight, practical tools, and a partner who understands both the numbers and the bigger picture.

We provide fractional CFO and FP&A services that fit your stage, your goals, and your systems — without the cost or complexity of building a full-time finance team.

Meet the Founder

Luis Rietti, Founder & Strategic CFO
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Luis is a Wharton MBA with deep experience across corporate finance, M&A, private equity, and operations. He has supported over 40 companies — from tech startups to established service providers — helping them navigate growth, improve margins, raise capital, and prepare for key transitions.

With a track record that includes 4× ARR growth, $1.2B+ in deal volume, and real-world operating leadership, Luis brings both strategic perspective and hands-on execution to every engagement.

He currently advises multiple businesses as a fractional CFO and is also building his own tech venture — giving him a practical understanding of what it takes to run and scale a company in today’s environment.

What Makes Bright CFO Different

✅ A strategic partner — not just a spreadsheet expert
✅ Flexible support for businesses from $500K to $50M+ in revenue
✅ Trusted by both founders and long-time operators
✅ Transparent pricing, clear scope, and fast ramp-up
✅ Expertise across SaaS, professional services, education, energy, and more

Let's Talk

Whether you're running a modern SaaS business or a high-performing services company, Bright CFO can help you unlock better decisions, cleaner operations, and a more confident financial future.